Creating and running a new business is not easy. Several constraints on the growth path include inadequate funds, a lack of resources, and high entry barriers. Most small business owners handle everything independently during the early stages of establishing a business. Small businesses have always had to grow, but today scaling a business is more important than ever. A CRM system that integrates with various platforms is a fantastic way for small businesses to manage critical tasks such as lead generation, customer churn, and scaling, but only if it’s good. You need to make sure you choose the right CRM solution if you want your investment to be a worthwhile one that helps you solve problems. In this article, we will explore five reasons Microsoft’s Dynamics Business Central — a CRM solution, is an excellent fit for small businesses looking to scale.
What is Microsoft Dynamics Business Central?
Microsoft Dynamics Business Central is the fastest growing ERP (enterprise resource planning) ecosystem that’s seamlessly integrated into all Microsoft products and external systems such as Shopify, Amazon, eBay and more. This system has an inclusive suite of productivity tools that help organisations boost productivity and customer experience 5x. It is a platform that connects all the operations across your mid-sized or small business. Dynamics Business Central allows you to discover how to work smarter by connecting all your teams with a single solution. Whether sales, service, finance, or operations, your teams can adapt it faster and deliver better results.
The Inextricable Group Microsoft Dynamics Business Central Eco-system
But what makes Microsoft Dynamics Business Central the top choice for SMBs?
#1. Cost and scalability
Expanding as soon as possible for a small business is the top priority. Having the agility and speed to react to changing circumstances is essential as your business grows. You want to build good customer relationships and set your company up for success.
Dynamics 365 offers different modules and add-ons that can span sales, customer support and field service that will help you focus your energy on improving productivity during the scaling process, providing a fast return on investment. Furthermore, Business Central is highly scalable. As your customer base expands, it will grow with you, helping you avoid an upgrade disruption further down the line.
Because Dynamics 365 Business Central’s pay-as-you-go model allows you to purchase only the tools you need and use, you won’t waste money on anything you don’t need or don’t want. In the same way, paying a fixed monthly license fee guarantees a stable software investment cost. Therefore, Dynamics 365 Business Central is an excellent choice for SMEs looking to control their cash flow, scale up rapidly, and scale back if certain risks fail to pay off.
#2. Flexibility with Microsoft Dynamics Business Central
Business Central’s flexibility is one of the essential characteristics that make it suitable for businesses of all sizes. You can customise Business Central through extensions to meet your organisation’s needs. In other words, you can configure the system and then scale it accordingly as you grow. In addition, customisation and implementation are quick.
Another recognised benefit of cloud technology is its ability to increase employee mobility. Rather than being confined to a single office, Dynamics 365 Business Central allows employees to work securely anywhere, anytime. Your employees can use all of the productivity tools they’d find in the workplace – whether at home or the location of a client – and the company remains profitable while offering flexibility.
#3. Security
Microsoft Dynamics Business Central is a cloud solution. Your company’s data is stored in secure, managed Microsoft data centres that use industry-leading security practices. The data you store in Microsoft Dynamics Business Central is encrypted at rest and in transit, making it impossible for anyone to access it without the appropriate permissions. Microsoft also uses its proprietary encryption technology and Azure Information Protection (AIP), to protect your information from unauthorised access—not just on your computer or mobile device but also when using other services such as Office 365 or OneDrive.
Business Central uses Azure Active Directory (Azure AD) to ensure seamless, highly secure access. Before users can sign in to Business Central, they must authenticate as valid users in the system. Once authenticated, authorisation determines which areas a user can access, such as the pages and reports they can open and the permissions they have on associated data.
With the built-in auditing feature, you can also track information about who is signing in, what their permissions are, and what data they have changed.
Business solutions must have a built-in security system that helps protect your database and the information it contains from unauthorised access, and Microsoft provides that with Business Central.
#4. Data and Insights
When your business management systems integrate, your data is centralised, and your insights integrate, you receive a comprehensive overview of your business operations in real-time. Small businesses struggle with various siloed processes and different data systems, which is why a business looking for a competitive edge should implement an integrated system.
Business Central’s native integration of Power BI provides users with better quality, real-time reports on all their activities, allowing them to make better decisions. As part of Business Central Online, users can access Cloud Insights, which facilitates the analysis of Power BI data, thus allowing users to track performance.
#5. Usability
One of the main reasons why Business Central is so popular among SMEs is that it helps increase productivity. Whether sales, service, finance or operations, your teams can adapt faster and deliver better results. With this cloud-based system, you can discover how to work smarter by connecting all your teams with one solution.
Additionally, Dynamics 365 Business Central offers an integrated CRM module that allows you to manage all aspects of customer interactions, from tracking leads to emails with personalised content. The solution also delivers complete visibility into customer data so that you can make better decisions based on accurate information instead of guessing their needs at any given time.
Summary
You will find that Business Central is more than just an ERP or Accounting solution; it is a complete business management solution. Dynamics 365 Business Central enables you to manage your entire business processes, increase customer satisfaction, lower operational costs, and achieve an overall positive ROI. It offers all the modules you need to run your business in a straightforward solution – without any additional products or costly extras. Business Central is an ideal cloud-based ERP solution for SMEs that are just starting out or are preparing to supercharge their growth in the next 12-18 months.
The Inextricable Group (IG) ensures you deliver ROI within 2 years or even deliver this world-class ERP from Microsoft at the same cost as your current IT spend. Implementing Microsoft ERP improves your business’s goodwill.